THE BIO
FASHION IS ART
YLVA LILJEFORS GREW UP IN A WILDLIFE PAINTERS HOME. IN THE FOOT-PRINT OF HER GREAT GRAND FATHER BRUNO LILJEFORS, SHE STARTED HER CAREER WITH DESIGN OF STAGE COSTUMES FOR SWEDEN’S ROCK ELITE SUCH AS THE ARK, ROBYN AND LINDA SUNDBLAD. IN 2002, YLVA WON THE PRESTIGIOUS GULDKNAPPEN AWARD FOR THE MAGAZINE DAMERNAS VÄRLD:
”FOR A VERY GENUINE CRAFTSMANSHIP THAT, DESPITE BEING NEW TO THE INDUSTRY, MAINTAINS A STANDARD AT AN INTERNATIONAL COUTURE LEVEL. THIS IN COMBINATION WITH A GREAT WEALTH OF IDEAS AND A TIMELESSLY MODERN FEELING FOR PERFECT AND ROCKING FEMININITY.” HENRIK MATTSON, TREND ANALYST
YLVA HAS ALSO DESIGNED FOR SOME OF SWEDEN’S MOS T SUCCESSFUL BRANDS: J LINDEBERG, TIGER OF SWEDEN AND ODD MOLLY. NOWADAYS FASHION IS ART AND YLVA MIXES HERITAGE WITH MODERN EXPRESSIONS. YLVA CONTINUES CREATING TAILORED PIECES, CROSS-BORDER FASHION THAT FLIRTS WITH DIFFERENT ART GENRES, MOODS AND WORLDS. THE AESTHETICS OFTEN MOVE WITHIN THE FRAMEWORK OF ROCK ROMANCE AND GLUNGE*.
Sustainability
STRICT NORMS
EVEN BEFORE ”SUSTAINABILIT Y” EMERGED AS A NECESSITY IN THE IN-DUSTRY, YLVA HAS WORKED IN INNOVATIVE WAYS, SUCH AS BREATHING NEW LIFE INTO FREQUENTLY USED GARMENTS IN VARIOUS WAYS. FOR EXAMPLE, SINGER ROBYN WEARS YLVA’S OWN VINTAGE JEANS CONVERTED INTO A JACKET.
THE VISION IS THAT PRODUCTION TAKES PLACE WITH 100% HIGH QUALITY CERTIFIED NATURAL FABRICS – SUCH AS LEATHER, SILK AND WOOL, WITH CERTIFIED SUPPLIERS IN ITALY FOR HIGH STANDARDS OF WORK. WE WILL USE ECO-FRIENDLY PRINT TECHNOLOGY TO MINIMISED CONSUMPTION OF WATER AND CHEMICALS. WE WILL USE RECYCLED POLYESTER AND PAPER FOR ECO PACKAGING AND SHIPPING.
WE STAY UP TO DATE WITH ENVIRONMENTAL REQUIREMENTS.
Code of Ethics
Think and do good
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